Caitlin helps Water & Wall’s clients better connect with stakeholders through engaging branded content. She stays on top of rapidly changing social media trends to help clients remain at the forefront of digital marketing in their industry. Beyond this, she draws on her reporting background to find creative angles for traditional and new media.
Prior to joining Water & Wall, Caitlin worked in digital marketing for a number of startups. For Noom, a wellness technology company, she doubled app engagement and increased email open rates by leveraging social media. Previously, she worked at Startup America, a non-profit that sparked entrepreneurship outside the Silicon Valley, where she used social media to further the nationwide discussion on entrepreneurship. Beyond this, she garnered first-time media attention for dozens of companies, and used social media to attract attention to sponsor brands – including American Airlines and NYSE — during key events including CES and SXSW.
Caitlin started her career as a reporter in Washington, DC, at The Washington Examiner and at Bisnow, among others. She covered a variety of subjects ranging from federal trials and crime to social events and pop culture. She has a B.A. in Journalism and a B.A. in International Affairs, both from the University of Georgia.