Katie is an art director with over 14 years’ experience in design and photography. She is responsible for establishing and executing unique creative concepts and strategies for our clients while growing and building on a brand’s existing look and feel. Combining her expertise in the psychology of advertising, along with strong technical design skills, Katie creates both attractive and effective materials that reach the right audience.
Before joining the Water & Wall team, Katie worked at D’Addario & Company Inc., – a musical accessories manufacturing company with seven brands and sales in more than 70 countries worldwide. During her time there, Katie served as the head of photography and art director. She specialized in top-tier branding campaigns, advertising and packaging design, as well as event staging for tradeshows and festivals around the world. Katie also produced and shot second-camera on several film projects, and traveled across the country with a small team – crafting messaging and creating content that told the rich and unique stories of the brands and musicians she worked for.
Katie holds an undergraduate degree in photography and an MFA from CW Post University. In past years, she taught photography at college level and maintained a select and diverse set of freelance clients in the music, beauty, real estate and non-for-profits industries. She is a constant champion for creative ideas, and executes with a precise, pithy and approachable design aesthetic.