Matt Kirdahy brings the dual insight of a seasoned communications professional and veteran journalist to Water & Wall’s client programs.
Matt, a journalist at Forbes before joining the PR ranks, has extensive experience in the development of corporate, business and thought leadership messages for financial services brands targeting institutional and retail audiences. He brings smart and evocative business storytelling skills to the team.
Matt’s client work includes brands like State Street, Fidelity Investments, Barclays Wealth Americas, Lazard Capital Markets, KeyBank and MetLife.
Previously, Matt was a vice president in the corporate practice at Ogilvy Public Relations Worldwide, where he worked with companies spanning several sectors, with a concentration in financial services. His work on strategic brand messaging, thought leadership development and promotion, and executive visibility helped clients achieve their business goals. In addition to earned media, programs included paid, owned and shared opportunities across traditional and digital channels.
Prior to Ogilvy, Matt was a director at Bliss Integrated where he helped drive communication programs for financial services clients in areas such as asset management, banking and financial planning.
As a journalist, Matt began his career as a staff writer for the Princeton Packet before joining the staff at the Asbury Park Press, a Gannett publication.
In 2006, Matt joined the editorial team at Forbes where he covered the capital markets and corporate governance. He’s appeared as a market commentator on major broadcast news outlets and has interviewed some of the most notable global figures in contemporary business.
Matt earned his bachelor’s degree in journalism from Towson University in Maryland. He has served as a guest lecturer for the Garden State Student Press Association (GSSPA) and has led industry discussions with PR undergraduates for some of the top communication schools.